Checking the reputation of the email marketing channel
is basic for an optimal return of the channel.
Reviewing the reputation of the email marketing channel is essential for an optimal return from the channel.
Ideal to calculate your reputation as a sender. It uses a series of indicators such as IP Domain Reputation + SPAM Complaints and other factors to detect quality as a sender.
Tool that allows us to validate information about domain, reputation and certifications. It also validates this information against the most common SPAM lists.
Similar to Sender Score, the CISCO tool, in addition to Domain, IP and reputation, also allows you to review the reputation of each shipment and identify if you are on SPAM lists.
Adobe tool. The cost of subscription and volume is higher. For large shippers who constantly track channel performance.
Simple tool that allows us to check the quality of our pieces. Title, copy, links, and a good checklist, topics to take into account when building our campaigns and avoid being considered SPAM.
Complete solution that allows us to anticipate and validate title, content, copy, SPAM Workds and many other key points when designing our pieces.
More technical tool focused on controlling key elements of the infrastructure of the email marketing channel. SPF, DKIM and DMARC. They do not have local support in Spanish.
Here you will find an article where we explain what they are And what are they for? SPF, DKIM and DMARC.